A Lead Capture Page?

I'm on to a new step....making dynamic and interesting lead capture pages!

What the heck is a lead capture page, you might ask???

One of the most important steps on one's journey to successful internet marketing is to have a great landing page (or splash page)! This is the first page a visitor will see when they find their way to your site.

The purpose is to capture the potential customer's attention and convince them to give you their name and email address. This builds the list that you can use to establish a relationship with your customer and to use for future promotions.

People won't leave their contact information without an incentive such as a free ebook or report which the reader might use or enjoy. It is a win-win situation. Provide the customer with a free ebook...or two.... that is beneficial to them and in return you create a targeted list of emails. Note the ebook or report ought to be related to the item you might eventually sell to the customer.

According to one net guru it is important to do split testing (ie. have TWO lead capture pages) to see which one is most effective at generating traffic and produces results (gets people to leave their email address). Keep the good lead capture page and throw out the one that doesn't work...and create another one...and keep split testing. Eventually you will have a dynamic capture page.

Of course the most important step is to have a GREAT product to sell to all the leads!

~~BJ