Those that fail to plan...plan to fail.

One needs a good business plan to do well at internet marketing. It is important to make a detailed outline of the steps that should be taken, in the order in which they should be taken and the expected cost is the most successful way to get from point A (zero traffic to a website) to point B (lot of traffic).
This works with every aspect of ones life....have a good plan and good things will happen.

Another thing I've learned is to have targeted traffic. You want traffic to actually be looking for products like yours to buy.
In order to get targeted traffic one needs to:

• post advertisements for your product where potential customers can find the ads
• writing articles about how your product will benefit the customer (make lives better, solve problems, make them feel better, look better, have more fun, provide information)
• find blogs and forums where your best prosopects are gathered and are discussing a subject that is related to whatever you are selling
• Make it really easy for these potential customers to find you (sprinkle your website links all over the internet
• capture the names and addresses of the customers and potential cusomters so you can entice them to make return visits and do so very often
• use the list that you have built to your best advantage.

There is a lot to know and a lot to learn. One of the first steps after making a plan is get an autoresponder and set up opt-in boxes. Without an autoresponder there is no way to capture the names and email addresses of your website visitors.

One all in system, including the autoresponder is InternetOneSystem.

Check it out. It can save a person a lot of money. Rather than buying many different internet components for big $$$ one can get it all in one place.

Those are just a few of the steps I've learned along my Journey to Successful Internet Marketing.

So remember...Those that fail to plan , plan to fail.

Those that plan....the world is your oyster!

~BJ

A Lead Capture Page?

I'm on to a new step....making dynamic and interesting lead capture pages!

What the heck is a lead capture page, you might ask???

One of the most important steps on one's journey to successful internet marketing is to have a great landing page (or splash page)! This is the first page a visitor will see when they find their way to your site.

The purpose is to capture the potential customer's attention and convince them to give you their name and email address. This builds the list that you can use to establish a relationship with your customer and to use for future promotions.

People won't leave their contact information without an incentive such as a free ebook or report which the reader might use or enjoy. It is a win-win situation. Provide the customer with a free ebook...or two.... that is beneficial to them and in return you create a targeted list of emails. Note the ebook or report ought to be related to the item you might eventually sell to the customer.

According to one net guru it is important to do split testing (ie. have TWO lead capture pages) to see which one is most effective at generating traffic and produces results (gets people to leave their email address). Keep the good lead capture page and throw out the one that doesn't work...and create another one...and keep split testing. Eventually you will have a dynamic capture page.

Of course the most important step is to have a GREAT product to sell to all the leads!

~~BJ